Abstract
The study investigates the extent to which perceived usefulness and perceived
web-based privacy influences the attitude and behavioral intention towards internet banking
adoption of Generation Y customers an emerging market...
- Title
- Attitude and behavioral intention towards internet banking adoption of generation Y customers – an emerging market perspective
- Creators - without role
- Siphamandla BingwaM. Roberts-LombardOlumide Jaiyeoba
- Identifiers
- 9912372007691
- Copyright
- ©2018, authors
- Academic Unit
- Department of Marketing Management
- Resource Type
- Conference paper