The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context

Book chapter

Open access

2021

Handle:

https://hdl.handle.net/10210/486516

Abstract

Transaction cost economics theory

Price and risk reduction

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Title: The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context
Creators - without role: Christine F. De Meyer-Heydenrych
Ilse Struweg
Identifiers: 9912472107691
Academic Unit: Department of Economic and Econometrics
Resource Type: Book chapter