The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience

Book chapter

Open access

Thabang Excellent Mofokeng

2021

Handle:

https://hdl.handle.net/10210/486930

Abstract

Online retail

Product delivery

Product variety

Please refer to full text to view abstract.

pdf

20750_Published_paper.pdfDownload View

Open Access

44 File views/ downloads

54 Record Views

Title: The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience
Creators - without role: Thabang Excellent Mofokeng
Identifiers: 9910267407691
Academic Unit: Department of Civil Engineer Science; Department of Marketing Management
Resource Type: Book chapter