Abstract
The advent of digital platforms has revolutionised the way in which societies
interact, exchange information and flourish in this modern world. This
research explores the role of digital platforms in South Africa through
facilitating cultural exchange and promoting arts and culture as integral
components of local economic development (LED). By bridging
geographical boundaries, digital technologies have opened new avenues
for artists, cultural practitioners and local communities to share their
heritage, creativity and innovations on a global scale.
The research explores the evolution of digital platforms and the influence
of the internet on the cultural sector in South Africa and other emerging
countries. It examines how access to technology and the role of online
marketplaces have become instrumental in promoting the local arts
industry. These platforms create economic opportunities for local artists
and cultural institutions. In doing so, the chapter highlights how digitalisation
not only promotes cultural participation and economic inclusion but also
supports environmentally sustainable practices by reducing carbonintensive
activities and fostering green innovation within the cultural
economy. Acritical analysis is provided on the mechanisms through which
digital platforms contribute to local economies. This includes an exploration
of case studies where communities have successfully leveraged technology
to boost tourism, generate employment and foster entrepreneurship in the
cultural sector. A longitudinal data analysis between 2012 and 2023 is
undertaken through an explanatory model highlighting digitalisation’s role
when analysing the relationship between the cultural sector, technology
and economic variables within South Africa.
Moreover, the research delves into the role of digital infrastructure within
the cultural sector of the South African economy and its impact on LED in
South Africa. Digitalisation is important for the development of the creative
industries within the local economies. Challenges and barriers to maximising
the potential of digital platforms are also addressed by developing a
descriptive econometric model that explores the impact of digitalisation
on the arts and cultural sector of South Africa.