An empirical study stepping towards ethnographic research for e-commerce websites: A perspective of user-centred design

Book chapter

Open access

Thabang Excellent Mofokeng

2021

Handle:

https://hdl.handle.net/10210/486976

Abstract

User-centred site design

User interface quality

Perceived security

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Title: An empirical study stepping towards ethnographic research for e-commerce websites: A perspective of user-centred design
Creators - without role: Thabang Excellent Mofokeng
Identifiers: 9912661607691
Academic Unit: Department of Marketing Management
Resource Type: Book chapter